On a Monday morning my daughter
came running towards me with a query. She had a question from her teacher which
she remembered at the spur of the moment. The question was “What would be the most valuable resource in
the current world scenario?” I promised to give her an answer by evening as
I was getting ready to leave to my office.
I could have googled out but for
once I thought of finding an answer on my own. My wife was having a tough time
handling by younger daughter who was distracted with her toys as my wife was
trying to feed her. It was a typical scene in any toddler’s house which I was
enjoying before I left for office. On the railway station the train was
approaching the platform with the driver continuously honking. He was doing
that, as a middle aged man with his headsets on, was trying to cross the railway
tracks. My heart skipped a beat as the train narrowly missed him, else he would
have been under the wheels.
I navigated my way through the crowd
and managed to get a seat in the train. As the journey commenced everybody was
busy with their phones or daily news papers and few where chit chatting as a
group. I then spotted a hawker in my compartment yelling at the top of his
voice in order to lure customers to sell his products and he was successful enough
to find a couple of buyers as well
Later I reached office and I had
a training scheduled on that day. It was a soft skills training and my faculty
was nice enough to explain the relevant concepts. When I reached home, I saw my
family glued to the television as it was a prime time and one of the channels
was airing a serial which had the highest TRP and considered to be No.1 in its
genre. After me freshening up, I went into my room to get myself relaxed. My
daughter’s query in the morning strikes me and I tried to recollect the trail
of events happened since morning to answer my daughter.
- What a mother tried to get from her baby?
- What a loco pilot tried to get from a jay walker crossing the tracks?
- What a hawker tried to get from the passengers?
- What a trainer tried to get from his students?
- What a serial director tried to get from his audience?
When I tried to string a cord
with the line of events, I could find a correlation amongst all of these. My
daughter appeared in front of me and her eyes were filled with anxiety
expecting an answer from me. I replied her stating the most Sparse, Scarce and Sacred
resource in the current world scenario is
“Human Attention”
| Image courtesy : trueactivist.com |
Everybody in this world is now
chasing human beings to gather their attention. These days the distractions are
more and everybody finds it difficult to stay focused on one thing for long. A
survey results denote that an average individual browse their gadget for more
than 180 minutes a day but their attention in a particular screen doesn’t stay
for more than 8 seconds. This signifies the quantum of information available
and how much we humans are distracted as well.
As everybody tries to gather our
attention, it has become the most valuable resource of this century. Try to use this
judiciously. Thanks for spending your most valuable resource in reading this article
for the past few minutes and thanks in advance, if you spend that additional
time on sharing this valuable information amongst your groups.
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